Original title: Overseas Short Drama & App Weekly: Suspense AI drama debuts at No.6 on TikTok's trending chart! DramaShorts ad creatives surge

By: DataEye Research Institute

Source: DataEye Short Drama Going Global

Cover image source | Pexels

Overseas short drama: AI dramas

1. AI drama new-release trends and weekly chart

In the current period (Oct 19-25), the number of AI dramas with new ad investment was 22,296, continuing to decline and dropping below 30,000 to the 20,000 level.

In the DataEye overseas micro-drama hot chart for Oct 19-25, the TOP 30 dramas had a total heat value of 46.974 million. By distribution, 17 dramas exceeded 1 million in heat, of which 4 exceeded 3 million.

By ranking, “Mr Denver” took the top spot with a heat value of 4.76 million; “Revenge Puck” ranked second with 4.67 million; “Shadi By Chance” ranked third with 3.52 million.

Notably, all of the TOP 3 this period are live-action dramas. “Mr Denver,” which ranked third last period, took the top spot, while last period's No.1 “Revenge Puck” fell to second.

Among new dramas, only one entered the chart this period — JoyReels' gangster-romance title “My Mafia Husband Lost Control,” ranking 13th with a heat value of 1.13 million.

By ad platform, NetShort was the most active: on the DataEye overseas micro-drama hot chart this period, NetShort claimed 19 spots, DramaBox 4, and DramaShorts 2.

2. TikTok drama new-release trends and weekly chart

On TikTok in Oct 19-25, 67,006 new dramas launched, down slightly period over period. Meanwhile, new-drama plays on TikTok reached 15.473 billion, also easing slightly.

In the DataEye TikTok trending chart for Oct 19-25, the TOP 30 dramas posted total play growth of 1.705 billion, with 10 dramas adding over 50 million plays each and the remaining 20 adding 30-50 million each.

Specifically, the Crimson Oath theater account's “I woke up to find myself transformed into a vicious, overweight woman” topped the chart with play growth of 230 million; the MarshmallowLuv theater account's “MarshmallowLuv” title followed, with play growth exceeding 50 million plays.

Among new dramas, six entered the chart this period. VerveDrama's “The Neighbor Has Been Watching My Sister” posted the highest play growth at 65.92 million, ranking 6th.

The drama is a suspense title in which the female lead is reborn with memories of her past life, knowing that neighbor Andy, despite looking like a young boy, is actually an adult predator. In her past life, Andy had stalked and harassed her sister, ruining her life. In this life, she gathers evidence, exposes his disguise, and ultimately protects her family from the nightmare.

By theater account, VerveDrama and SparkShine were active: each claimed 3 spots on the TikTok trending chart this period, while Pure_Climax, GlideTV_Drama and My Drama TV each took 2, with the remaining accounts taking 1 each.

Overseas short drama apps

1. Overseas micro-drama app total ad-creative ranking

The chart covers apps and web products

In the DataEye overseas micro-drama app ad-creative ranking for Oct 19-25, NetShort retained the top spot with 413,000 creatives; DramaWave ranked second with 140,000; FlickReels third with 90,000.

In this period's total ad-creative ranking, the TOP 30 apps posted a combined 1.255 million creatives. Specifically, 27 products surpassed 10,000 creatives, of which 2 exceeded 100,000 and 1 fell in the 50,000-100,000 range; the rest had fewer than 50,000.

Notably, BlinkDrama climbed another spot to 6th this period and also ranked 3rd in the creative-growth chart — making it the case to watch.

ADX overseas short drama data shows that BlinkDrama's ad spend has trended clearly upward over the past 30 days, with daily creatives rising from about 9,000 initially to about 19,000 recently.

By drama, BlinkDrama ran ads for 1,270 titles in the past 7 days, with “He Has Other Women, But Only Sleeps With Me” taking the largest share of creatives at 3.08%, followed by “His Most Precious Human”.

2. Overseas micro-drama app ad-creative growth ranking

The chart covers apps and web products

In the DataEye overseas micro-drama app creative-growth ranking for Oct 19-25, NetShort ranked first with a period-over-period increase of 47,000 creatives; DramaShorts second with 29,000; BlinkDrama third with 12,000.

In this period's growth ranking, the TOP 20 products added 173,277 creatives. Specifically, 3 products — the TOP 3 — added over 10,000 each, 8 added 5,000-10,000, and the remaining 9 added fewer than 5,000.

DramaShorts ranked second in the growth chart this period and re-entered the overall top 10, making it the case of the period.

ADX overseas short drama data shows that DramaShorts' ad spend has surged over the past 30 days, with daily creatives rising from about 500 initially to about 15,000 recently.

By audience, over the past 30 days DramaShorts users are predominantly female at 63.64%, with male users at 35.29%. By age, young users are the main audience: 25-34-year-olds account for 25.62%, followed by 35-44-year-olds at 24.16%.


Originally published in Chinese on baijing.cn. English edition by BelugaGlobal.