Events — BelugaGlobal

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GTC2026 Global Traffic Conference (Shanghai)

The industry's well-known trade event for gaming, apps, tech and brands going global

Shanghai · November 4–5, 2026Shanghai World Expo Exhibition & Convention Center, Hall H3, Shanghai

Hosted by Baijing, GTC2026 Global Traffic Conference (Shanghai) is one of the industry's most well-known trade events for gaming, apps, technology and brands going global. Featuring an exhibition-plus-conference format, it brings together developers, brands, service providers and investors from China and abroad, covering the full going-global value chain: industry exhibition, themed summits, offline salons and business matchmaking. On-site sub-events include the Opening Summit, the Beluga Pioneer Award, the Game Going Global Summit, the AI + Going Global Summit, the Short Drama Going Global Summit, the DTC Brand Going Global Session, the AI Technology Development Forum, the AI Manhua Salon & Short Drama Resource Matchmaking, together with an exclusive high-end private dinner.

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GTC — Global Traffic Conference

One of China's largest cross-border go-global trade shows

The Global Traffic Conference (GTC) brings together developers, brands, service providers and investors from China and abroad in an exhibition-plus-conference format, spanning industry exhibition halls, themed summits, offline salons and business matchmaking sessions across the go-global value chain.

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App Leaders Club Shanghai: Monetization Roadmap

Exclusive closed-door exchange for growth & monetization leaders (Hosted by Adapty)

Shanghai · Oct 28, 2026Jing'an District, Shanghai (address shared after approval), Shanghai

For growth and monetization leaders driving revenue globally, and Apple Ads user-acquisition teams looking to tie bids to actual revenue. Adapty GM & Product Lead Max Borisik will break down market-by-market pricing and localization strategy, using real data to show monetization opportunities beyond the home market; Mykola Martynovets, Head of Adapty Ads Manager, will share how to bid on per-keyword revenue with Claude.

New Growth Summit for Global Brands: Breaking Out in a Changing Landscape

Brand Globalization New-Growth Summit · Shenzhen (Hosted by Baijing)

Shenzhen · Dec 10, 2026The Westin Shenzhen Yitian, Shenzhen

Bringing together leading brands and going-global experts, the summit focuses on market trends, traffic growth and AI opportunities, sharing first-hand experience and actionable methods. It features a Going-Global Ecosystem Expo and a Going-Global Service Hub, connecting upstream and downstream resources through ecosystem showcases, platform matchmaking and on-site networking. An AI project matchmaking zone covers AI + smart hardware, office and consumer electronics, enabling deep exchange around real business needs. The primary audience is cross-border e-commerce practitioners.

GTC2026 Shanghai — Beluga Pioneer Award

Main Hall · 11:45–12:30

November 4, 2026 · 11:45–12:30Shanghai World Expo Exhibition & Convention Center, Hall H3 · Main Hall, Shanghai

The 2026 Beluga Pioneer Award ceremony honors enterprises and individuals with outstanding performance in the going-global arena over the past year, celebrating the achievements of China's going-global pioneers.

Boundless Going Global · Starry Night — Exclusive High-end Private Dinner

November 4, 2026 · 18:30–21:00

November 4, 2026 · 18:30–21:00Huangpu District, Shanghai (detailed address shared after approval), Shanghai

An exclusive high-end private dinner co-hosted by Baijing, Stripe and Adjust. Enterprises in gaming, apps, short drama, AI and cross-border e-commerce (director level and above) are cordially invited to apply; the detailed address will be sent after approval.

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GTC2026 Shanghai — AI + Going Global Summit

Main Hall · 09:00–12:00

November 5, 2026 · 09:00–12:00Shanghai World Expo Exhibition & Convention Center, Hall H3 · Main Hall, Shanghai

The AI + Going Global Summit explores going-global opportunities for AI-native apps, intelligent tools and AI-driven marketing, seeking the second growth curve for Chinese enterprises in the AI era.

GTC2026 Shanghai — AI Manhua Salon & Short Drama Resource Matchmaking

Side Hall · 09:00–12:00

November 5, 2026 · 09:00–12:00Shanghai World Expo Exhibition & Convention Center, Hall H3 · Side Hall, Shanghai

The AI Manhua Salon & Short Drama Resource Matchmaking focuses on AI-driven manhua creation and short-drama going global, connecting platforms, producers and distribution resources to facilitate industry matchmaking.

GTC2026 Shanghai — Short Drama Going Global Summit

Main Hall · 13:30–17:00

November 5, 2026 · 13:30–17:00Shanghai World Expo Exhibition & Convention Center, Hall H3 · Main Hall, Shanghai

The Short Drama Going Global Summit focuses on the global short-drama market, content production, and distribution & monetization, decoding the path from hit titles to a full-fledged short-drama industry going global.

GTC2026 Shanghai — Opening Summit

Main Hall · 09:00–11:45

November 4, 2026 · 09:00–11:45Shanghai World Expo Exhibition & Convention Center, Hall H3 · Main Hall, Shanghai

The opening summit of GTC2026 Global Traffic Conference (Shanghai), held on the morning of November 4 at the Main Hall of the Shanghai World Expo Exhibition & Convention Center, Hall H3. Industry leaders and going-global pioneers gather to discuss the shifting global traffic landscape and new opportunities for brands going global.

GTC2026 Shanghai — Game Going Global Summit

Main Hall · 13:30–17:00

November 4, 2026 · 13:30–17:00Shanghai World Expo Exhibition & Convention Center, Hall H3 · Main Hall, Shanghai

The Game Going Global Summit focuses on global gaming market trends, user-acquisition strategy, publishing and operations best practices, helping Chinese game developers seize overseas growth opportunities.

GTC2026 Shanghai — DTC Brand Going Global Session

Side Hall · 09:00–12:00

November 4, 2026 · 09:00–12:00Shanghai World Expo Exhibition & Convention Center, Hall H3 · Side Hall, Shanghai

The DTC Brand Going Global Session dives into independent-site operations, brand building and overseas user growth, breaking down the from-0-to-1 playbook of brand globalization.

GTC2026 Shanghai — AI Technology Development Forum

Side Hall · 13:30–17:00

November 4, 2026 · 13:30–17:00Shanghai World Expo Exhibition & Convention Center, Hall H3 · Side Hall, Shanghai

The AI Technology Development Forum focuses on large models, AI applications and hands-on practices for the going-global tech stack, exploring how AI is reshaping going-global products and growth paradigms.