Over the past two years, the AI going-global wave has undergone a dramatic reshuffle—from “competing on model parameters” to “competing on real-world deployment.” Today, the reality facing every AI practitioner and going-global company is this: a single tool innovation can hardly build a moat anymore, and the real contest is shifting toward deeper “product-base rebuilds,” “localized ecosystem integration” and “full-lifecycle monetization.”

When AI is no longer a fresh selling point but infrastructure as essential as water and electricity, how should Chinese cross-border companies use AI to truly bridge cultural barriers and rebuild their growth engines?

On November 4–5, 2026, GTC2026 Global Traffic Conference (Shanghai) will be held at Hall H3 of the Shanghai World Expo Exhibition & Convention Center. As the core session with the highest tech density and commercial foresight of the expo, the main forum “AI + Going Global Summit” on the morning of November 5 will bring together leaders of top global design platforms, pioneers of AI video technology and leading commercialization service providers to decode the growth formula from “AI-enabled” to “AI-native.”

Key highlights: from product base to monetization flywheel, on-the-ground playbooks from frontline operators

The agenda rejects empty talk about technology; speakers address the most real pain points companies face in globalization.

Highlight 1: From design tool to AI creation platform, Canva’s global growth engine. When a tool has hundreds of millions of users worldwide, how do you reshape the product with AI and achieve extreme localization in every market? Elle Liu, Head of Canva Singapore & Malaysia and Head of SEA Strategic Partnerships, will deliver “Building an AI Global Growth Engine: Canva’s Practice and Exploration.” She will break down how Canva unifies its product base with localized experiences, plays the “combination hand” of SEO, social marketing, performance ads and brand ads according to each market’s stage of development, and closes the growth loop through local communities and partner ecosystems.

Highlight 2: Breaking language and creative boundaries—how AI video reshapes brand globalization. In the content-first era, high-quality video assets are the weapon to reach global users. Flova CPO Chen Cheng will present “Making Creativity Multilingual: How AI Video Helps Brands Go Global,” sharing how AI video technology breaks down language and cultural barriers so going-global brands can produce viral content that fits global aesthetics at lower cost and higher efficiency.

Highlight 3: Multimodal interaction—seizing the new blue ocean of global AI entertainment. As pure conversational AI begins to fatigue users, multimodal interactive content is becoming the new traffic black hole. Wang Bihao, Co-founder of Xinying Suixing, will focus on “Multimodal Interactive Content: New Opportunities in the Global AI Entertainment Market,” exploring how next-generation AI entertainment products win users worldwide and the commercialization potential of this new track.

Highlight 4: AI-driven holiday-season marketing—building a full-lifecycle growth flywheel. Facing key overseas marketing moments, how do you spend where it counts? Sam Xing, Director of Greater China Growth Business at Moloco, will present “AI-Driven Holiday Season Growth: From Early Planning to Full-Lifecycle Increment.” As an AI-native performance advertising company focused on the open internet ecosystem, Moloco will decode its “Moloco 2026 Holiday Season Growth Index” on site, revealing the latest trends in overseas marketing.

More importantly, Sam Xing will show you step by step how to use AI to connect front-end acquisition with back-end long-term user value, building a recyclable, high-efficiency full-lifecycle growth flywheel that compounds your marketing budget in the fiercely competitive holiday season.

Highlight 5: Avoiding the giants’ edge—how startups seize the personal AI entry point. Is the best path for personal AI general-purpose scenarios or vertical scenarios? Li Yuan, Co-founder of Ora-Orb, will present “How Startups Seize the Personal AI Entry Point,” sharing Ora-Orb’s strategic choice: sidestep the general-purpose strengths of platform-level companies, enter from high-frequency, high-quality vertical scenarios with strong commercialization potential, and win user mindshare—a highly valuable breakout path for AI entrepreneurs.

Highlight 6: Multi-dimensional monetization—solving the monetization bottleneck for going-global apps. When user acquisition costs run high, retention and ARPU are often hard to win at the same time. Helen Chen, Sales VP of Monetization at DT’s APAC team, brings a decade of mobile commercialization experience to “Multi-Dimensional Revenue Growth: A Full Breakdown of DT’s Going-Global App Growth Strategy.”

As a leading platform in cross-border monetization, DT will break down, from the underlying logic of product features, how going-global apps break through overseas monetization bottlenecks. Helen will share how customized commercialization plans—while fully protecting user experience and retention—precisely mine traffic value and maximize ARPU, helping Chinese developers achieve robust, efficient global growth.

Why this expo is worth attending in person

The AI + Going Global Summit is only one corner of GTC2026 Shanghai. Over the two conference days, 1,800+ company executives, nearly 100 quality exhibitors and 15,000+ industry professionals are expected to gather in a 7,500㎡ exhibition zone.

Beyond the AI main summit, the expo also features main forums on game going global, short drama going global and the opening ceremony, plus breakout tracks including the DTC brand going-global session, AI technology development forum, AI manhua salon & short drama resource matchmaking, and the global game matchmaking session. The expo showcases the full industry-chain ecosystem across the hottest tracks of AI, games, short drama and brand globalization—from investment and financing matchmaking to compliant payments, from localized operations to cutting-edge technology, everything you need for your going-global journey in one place.

At the same time, the highly anticipated 8th Jingming Award ceremony will be held on the expo’s first day, inviting you to witness the birth of the year’s benchmark going-global brands.

In an era where information gaps decide life and death, come hear the hard-won lessons of leading companies and the breakthrough thinking of frontier startups. November 4–5, 2026, Hall H3, Shanghai World Expo Exhibition & Convention Center.

Tickets are currently free to claim for a limited time—scan the QR code to get yours and enjoy both conference days plus breakout sessions; upgrade to the all-access pass to unlock all main forums including the AI + Going Global Summit.

Scan to register and secure your seat. In November, we meet in Shanghai to reshape the going-global landscape with AI!