Original title: Two People Built a Game — an AI-Assisted Roblox Hit Earned Over RMB 100 Million in Half a Year
Author: Enjoy Going Global
Source: Enjoy Going Global Developer Service Platform
Cover image source | pexels
A giant pink keyboard stretches across the floor; the character runs forward and the speed counter climbs. The more you move, the faster you run; beyond the levels, the interface shows levels, training and different multipliers.
The game is called "+1 Speed Keyboard Escape", from French studio SecretVerse. It blends parkour and numerical progression into one experience. According to Italian media Corriere, the title generated over RMB 100 million in revenue in its first six months.
Its development story is unusual too: Loki, who had no game development experience, used AI to build the first prototype as a game for his sister. Chichine, with years of Roblox experience, joined later.
The keyboard parkour visuals of "+1 Speed Keyboard Escape"
Per Corriere’s report, SecretVerse spent nothing on paid ads for the game; distribution was driven mostly by Twitch and TikTok streamers.
After AI built the first version, who joined the project?
Loki first made a playable version; Chichine saw the potential and joined, turning a solo experiment into collaborative development.
Chichine is no newcomer. His real name is Aurélien Reynard, now COO of SecretVerse, with more than a decade of experience on Roblox.
Per the report, the game launched an initial version in January and a full release in March. The team kept growing along the way. SecretVerse’s website lists programmers, modelers, animators and audio staff among the roles involved.
SecretVerse’s website lists animation, modeling, audio and QA roles
The prototype gave collaboration a concrete object. As programming, modeling and testing roles joined, content production, technical implementation and quality control gained a finer division of labor.
Beyond running, there’s a level and multiplier system
"+1 Speed Keyboard Escape" has few basic actions: run, jump, dodge obstacles, reach the next stretch. Numerical progression sits right beside these actions — every step increases your speed.
The interface shows speed, level and upgrade progress below, with different bonus sources such as trails & halos and respawns listed alongside. Completion screens even show prompts to move to the next level.
The interface shows speed, level progress, and multiplier sources like trails/halos and respawns
Each run gives the player two layers of feedback: the character advances through the level, and the progression numbers advance too. After a stretch, you can keep chasing levels, bonuses or the next stage. The controls are simple, but there’s plenty to pursue.
Third-party site Rolimons lists the game’s items, including treadmills, double rewards, trails, halos and sound packs. The “trails/halos” above are also listed as multiplier sources, tying gear directly to numerical growth.
Rolimons lists "+1 Speed Keyboard Escape" items — treadmills, double rewards, trails, sound packs and more — priced in Robux
The interface keeps showing speed, level and bonuses, while the listed items include reward multipliers, gear and sound options. The feedback loops in the core gameplay extend into the item system — growth, racing and character performance continue in one experience.
No ads bought — what do streaming and the platform each do?
Streams on Twitch and TikTok show the parkour directly to viewers: how fast the character is, whether a jump lands, which mistake needs a restart. Even without reading the rules, viewers can follow the action on screen.
The giant keyboard and candy-style art give this process a recognizable setting. Constantly changing speed and level results become ready-made stream content. The product has parts for players to play and parts for audiences to watch.
SecretVerse’s website lists a marketing lead and community manager — beyond development, dedicated roles handle distribution and player communication.
SecretVerse’s website lists a marketing lead and community manager
Players can also reach the game through Roblox’s existing homepage recommendations, search and friends entry points. Under the platform’s public recommendation mechanism, the system observes how recommended users play and return, weighting those signals on a per-player basis.
Content creators showcase the gameplay while the platform provides discovery entry points — the two parts handle different distribution work.
Once a prototype has players, updates become the long-term job
As of October 28, SecretVerse’s website shows "+1 Speed Keyboard Escape" has accumulated about 6.6 billion visits, with the latest update dated in October.
The game page’s public cumulative visits and update dates
In conversation, Chichine noted players are always looking for new content, which creates continuous update pressure. SecretVerse must keep scheduling the next update to give players who have already played a reason to come back.
SecretVerse’s roles now cover content production, testing and community communication. Development didn’t end after the initial release: new content keeps being made, versions need testing, and player feedback needs responses.
