Capital is voting for the going-global track with real money.

In September 2026, financing enthusiasm for going-global brands continued, with AI and hardware becoming the core directions for heavy capital allocation. According to incomplete statistics from BrandArk, there were 10 going-global brand financing projects that month, covering tracks such as AI hardware, smart glasses, and E-bikes. Among them, AI technology is accelerating its penetration into niche scenarios such as ski training, emotional companionship, smart jewelry, and pet health, driving consumer hardware to evolve toward being smarter and closer to user needs.

Behind the financing heat is a change in the growth logic of going-global brands

As the traffic dividend gradually peaks, going-global competition is no longer limited to supply chain efficiency and hit-product creation. How to integrate AI into product R&D, content marketing, and global operations to continuously enhance brand competitiveness is becoming a direction that more and more going-global enterprises are focusing on. When the old growth formula fails, how should brands re-anchor certainty?

To answer this common industry pain point, BrandArk will hold the "Anchoring AI Core · 2026 BrandArk New Quality Conference" on October 30 at LOFT49-10 Inspiration Cube in Gongshu District, Hangzhou. With "AI Core × BrandArk" as the dual anchors, the conference focuses on how AI moves from surface-level tools deep into the brand skeleton, re-examining five key links: product, content, independent website, localization, and compliance foundation.

At that time, 300+ going-global brands from Jiangsu, Zhejiang, and Shanghai, cross-border sellers, corporate representatives, and investors will gather in Hangzhou to communicate face-to-face with 20+ hands-on experts deeply engaged in brand going-global and AI empowerment.

The conference will revolve around two major topics—AI empowerment and brand growth—ranging from trend analysis and hands-on case breakdowns to resource matching, deeply exploring how AI reshapes the brand going-global path, helping enterprises seize growth opportunities in the new cycle and explore new possibilities for brand growth.

The following is an introduction to the conference guest lineup

Morning session

Kangxu Investment Investment Director | Wu Chentao

The AI track has never lacked new stories, but as the technology boom gradually moves toward commercial landing, the focus of capital attention is also changing. Who can truly turn technology into revenue? Who can build a sustainable business model amid fierce competition?

Kangxu Investment Investment Director Wu Chentao will deconstruct the new round of investment logic in the AI industry from a capital perspective. Enterprise AI spending continues to grow, AI applications are accelerating commercialization, and hardware such as smart glasses and AI recording devices are also competing for the next-generation user entry point. Facing the two different tracks of software and hardware, which directions are running out real demand? Which products have already shown commercialization potential? And which seemingly hot areas still need time to validate?

Youleke COO & Zhejiang Enterprises Going Global CEO | Jason

Eighteen years of deep cultivation on the production line built mature manufacturing experience, yet always standing behind the brand. For traditional factories, how can supply chain advantages be truly transformed into brand competitiveness? From taking orders to facing overseas consumers directly, how many hurdles must be crossed?

Youleke COO & Zhejiang Enterprises Going Global CEO Jason will bring his from-0-to-1 hands-on experience to the scene and share with attending brands how a traditional factory can take the key step of brand going-global within one year. He will detail the key steps for traditional manufacturing enterprises to transform into brand going-global, and how to turn supply chain advantages into brand assets, user data, and more sustainable operating capabilities.

Sophia on Cross-border World CMO | Sophia

Facing increasingly expensive traffic, how can brands accumulate user assets that truly belong to them?

Sophia will directly address the industry pain point of "only grabbing, not deconstructing; only investing, not building a database," bringing a battle-tested "Knowledge Base × SOP × Agent" dual-main-chain model. She will demonstrate on-site how to use Apify scripts to scrape TikTok hits and deconstruct them into fields (HOOK/5W2H/POV), automatically replicating them into script assets ready to shoot or hand to influencers.

"Brand Growth Roundtable Discussion" Platform sellers transforming into global brands: restructuring organization, channels, and brand narrative

· Many brand sellers can sell goods overseas, but find it hard to build brand mindshare. From "selling goods" to "building a global brand," what is the most core leap point?

· Many sellers think building a brand means telling stories and making materials. In your view, what should be the first thing to land in real brand building?

· Many people hold a misconception: self-developed products = building a brand. Between self-developed products and truly building a global brand, what is the most critical missing piece?

BrandArk host Su Qing, Momai Technology founder Lin Ji, and Sophia will jointly discuss on-site how organization, channels, and brand narrative are restructured during platform sellers' transformation into global brands, giving sellers hesitating about transformation a more rational reference for judgment.

Afternoon session

Amazon billion-level seller | Brother Fei

AI tools are increasing, but enterprise operating efficiency does not necessarily improve in sync.

For many cross-border sellers, team scale keeps expanding, management costs keep rising, yet profit margins are narrowing. Tool procurement, technical recruitment, and system development advance one after another, but AI still finds it hard to go deep into business processes. Where exactly is the problem?

At this conference, Amazon billion-level seller Brother Fei will combine his own enterprise's hands-on experience to systematically deconstruct common misconceptions in cross-border enterprise AI adoption, analyze why merely buying tools and hiring technical staff cannot fundamentally solve business problems, and how enterprises should sort out processes and clarify needs before introducing AI.

Guanglian Technology (Gotlink) Co-founder | Cong Xinhe

As consumers begin using generative AI to obtain information, compare products, and find brands, the way brands acquire traffic is also changing.

Traditional search engine optimization is still important, but in the context where AI-generated answers are gradually becoming information gateways, how brands are recognized, understood, and cited by AI is becoming a new marketing topic. GEO (Generative Engine Optimization) is therefore attracting increasing attention from going-global enterprises.

At this event, Guanglian Technology co-founder Cong Xinhe will combine hands-on experience in Google SEO and overseas digital marketing, focusing on brand exposure and content layout in the AI search environment, and discuss with attending brands how enterprises can enhance brand visibility in generative search scenarios and how to rethink search optimization and digital marketing strategies.

Sparkle Unicorn Founder & CEO | Wei Hualiang

Supply chain advantages were once an important foundation for Chinese enterprises to participate in global competition. But as market competition and cost environments change, relying solely on manufacturing capability and price advantages is increasingly unable to build long-term moats.

From OEM, trading, to original IP entrepreneurship, Sparkle Unicorn Founder & CEO Wei Hualiang chose original design and emotional value as the entry point, incubating trendy toy IPs such as Sparkle Unicorn, Adventure Dumpling, and Cubic Buddy, exploring the transformation path from product manufacturing to brand operation.

He will combine the enterprise's development experience to share how traditional manufacturing enterprises can find transformation opportunities amid industrial environment changes, how to develop original products and build proprietary IP based on existing supply chain capabilities, and further lay out both domestic and overseas markets.

Mingchuanghui Head | Xiao Feng

For traditional cross-border enterprises, the difficulty of AI adoption often lies not just in technology, but in how to turn vague business needs into executable systems and how to make systems truly integrate into daily work. Without a technical background, how should one build AI awareness? Where should enterprises start their first AI project? How to build a team, control development costs, and avoid investing lots of resources yet still failing to solve real problems?

Mingchuanghui Head Xiao Feng will combine Mingchuanghui's actual exploration to review the complete process from identifying business pain points and building AI awareness, to forming a team and advancing system development, with a focus on deconstructing why after-sales service was chosen as the first AI project entry point, and how to convert specific business needs into implementable system solutions.

Yashi Technology General Manager | Yang Yaozhong

For going-global enterprises, entering an overseas market does not mean truly taking root. How to understand the local market, build operating capabilities, and achieve long-term development amid complex regulatory environments is the deeper issue brand globalization must face.

From setbacks in OEM business, to shifting to proprietary brands, to going deep into European markets such as Germany and Romania, Yashi Technology General Manager Yang Yaozhong's entrepreneurial journey reflects the transformation path of Chinese enterprises from product going-global to brand operation.

At this conference, he will combine his own experience to review the key decisions in shifting from OEM to proprietary brands, and the hands-on experience of promoting localized operations in the European market. For the compliance issues commonly concerning going-global enterprises, he will also share a hands-on review of tax incidents, discussing how enterprises can operate according to local rules, respond to compliance reviews, and turn compliance capability into the foundation for long-term operations.

"AI Empowerment Roundtable" AI real-world landing: how to achieve smart new growth for global brands

The value of AI applications should not stop at efficiency improvements for single-point tools. As AI gradually enters marketing, organizational management, and business decisions, brands need to think more about how to truly combine technology with business goals.

This conference will also feature a special roundtable. BrandArk host Su Qing will moderate, inviting Eight Sleep China Regional Marketing Lead Ling Lu, Ringconn Domestic Marketing Lead Amy Meixia, VoyanAi founder Zheng Jiahui, GSR United Capital Partner Qiu Kai, and impact.com Greater China Customer Success Lead Li Hongya to jointly discuss "AI real-world landing: how to achieve smart new growth for global brands."

As AI permeates the full chain of global brands, AI is no longer just a marketing content tool. More and more DTC hardware brands are directly embedding AI into product hardware, using AI to create entirely new user experiences.

Guests from brands, capital, and marketing service fields will discuss from different perspectives the application space of AI in brand operations and how enterprises can measure the actual value AI brings.

From localized operations in the European market to the systematic transformation of Amazon business; from the new marketing variable brought by GEO to the original IP transformation of manufacturing enterprises, and to the AI adoption practice of non-technical-background teams—the guests at this conference will focus on different key links of brand going-global, sharing their practical experience and thinking.

October 30

Let us jointly re-anchor the growth logic of brand going-global

See you in Hangzhou

Special thanks