Original title: Are the drawbacks of the alternative gameplay and strategies becoming more apparent? Glacier Network's net profit is experiencing " roller coaster-like " fluctuations | and the challenges of expanding into overseas markets in Europe and America are highlighted in this report.
Author: Xiaozhu
Source: Game Teahouse
Organizing time: January 4th, 10 a.m.
Scope of organization: the top 50 best-sellers on the App Store in the US and Germany regions
The domestic games that made the list are as follows:
The total revenue of Genshin Impact exceeded $4.1 billion, and the net profit of Glacier Network saw a significant increase and decline
Call of Duty: Mobile from Tencent and State of Survival from FunPlus are the games that have achieved the highest rankings on the local best-seller lists when they were launched in the United States and Germany.
According to the latest data released by Sensor Tower, the mobile game Genshin Impact earned more than 200 million U.S. dollars in the U.S. in 2022, making it the highest-grossing domestic mobile game in the market this year.
In the global market, the total revenue of Genshin Impact on mobile platforms has exceeded $4.1 billion, with the largest proportion of revenue coming from China. The game has generated approximately $1.4 billion in revenue in China, accounting for 34.6% of the global total revenue.%Secondly, the proportion is 23.2%.% In the Japanese market, it generated revenue of $960 million, and players in the United States have spent a total of $860 million on in-app purchases in Genshin Impact, ranking third in this regard.
Call of Duty: Mobile ranks second on the list of best-selling American mobile games overseas, second only to Genshin Impact.
Judging from the download volume, Call of Duty: Mobile was the most downloaded mobile game in the United States in 2022. Thanks to its strong IP appeal, the game ranked ninth in the 2022 U.S. mobile game download list, with its download volume in the U.S. market accounting for 21.1% of the total overseas download volume.%At the same time, the mowing game "Bullet Shell Special Attack Team" from Haihe Games became the second most downloaded product in the US market, emerging as a dark horse.
Another product worth mentioning on the list is SLG game "X-Hero" from Glacier Network. "X-Hero" was launched in overseas markets in 2020, but from 2020 to May 2022, the game performed poorly and remained outside the top 100 of the free game charts in the US iOS region.
It wasn't until around May 2022 that the game frequently updated and iterated its casual side-gameplay and began to use hyper-casual assets related to the side-gameplay for large-scale user acquisition. This strategic change brought quite obvious results for the game. After May 2022, the game's ranking on the charts rose rapidly, and it even topped the free game charts around August.
The game's"Coming from behind to win"This is also reflected in Iceberg's financial performance. According to the financial report released by Iceberg, the company suffered a loss of 60 million yuan in 2021, but in the first half of 2022, the company turned around and achieved a net profit of 300 million yuan. In the third quarter, Iceberg's network revenue saw another explosive growth, with a single-quarter revenue of 432 million yuan, an increase of 334.88% compared with the previous quarter.%However, due to the high advertising expenditure, the sales expenses in a single quarter reached 546 million yuan, resulting in a further decline in net profit and a net loss of 200 million yuan.
An overview of the European and American markets
The United States is the second-largest gaming market in the world, while Germany is the largest gaming market in Europe (and the fifth-largest in the world).
There are approximately 179 million gamers in the United States, of whom about 79 million are women.% Over the past six months, players have paid for the game. American mobile game users have a high ability to pay, and the size of the mobile game market in the United States was about $13.4 billion last year. In terms of payment rate, the United States ranks third, just after Japan and South Korea.
Judging from the top two charts in the US region, American players still have diverse preferences. Action, strategy, and casual games are all favorites of American players, but action games and RPGs still have a certain number of users. Especially for action games, there are usually 7 or 8 action games in the top 30 of the US App Store bestseller list, ranking first among all game genres. As more and more offline users switch to mobile devices, action games in the US will still have great potential for revenue growth in the future.
The number of gamers in Germany reaches 44.3 million, and the number of mobile gamers is around 21 million. Germany still maintains an 8.1% market share in the global gaming industry.% It has a high growth rate and is well-adapted to domestic games. As long as the language work is done well and the right genre is chosen, Asian games are also very popular in Germany.
The total scale of the mobile gaming market in Europe is approximately $13 billion (as of 2020). It is expected that the revenue generated by Chinese mobile games in the European market will increase from $1.4 billion to $2.7 billion by 2025.
